Privacy Policy

Bom Perilla | Bom Foods Limited
Last updated: 19 October 20261. Introduction
Bom Perilla is a brand operated by Bom Foods Limited, a company registered in Hong Kong ("we", "us" or "our").
We respect your privacy and are committed to handling personal data responsibly. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, sign up for launch updates, or contact us about a business opportunity.
We handle personal data in accordance with applicable privacy laws, including Hong Kong's Personal Data (Privacy) Ordinance.
2. Personal Data We Collect
The information we collect depends on how you interact with us.
Launch email signups
When you sign up for Bom Perilla launch updates, we collect your email address so that we can send you announcements about our launch and related communications.
Trade enquiries
If you contact us at [email protected], we collect the information you choose to include in your email. This may include your name, email address, company name, professional contact details and information about your enquiry.
Technical information
Our website is hosted through Carrd. Although we have not enabled separate website analytics or advertising-tracking tools, Carrd may process technical information associated with visits to our website, such as IP addresses, browser information, access times and essential cookie data, as described in its own privacy policy.
We do not intentionally request sensitive personal data through our launch signup form.
3. How We Use Personal Data
We use personal data for the following purposes:
To send Bom Perilla launch announcements and related updates to people who have signed up.
To respond to trade enquiries and communicate with potential retailers, distributors and other business partners.
To operate, maintain and secure our website.
To manage and maintain our communications and business records.
To comply with applicable legal obligations.
We will not use your personal data for unrelated purposes without an appropriate legal basis and any consent required by applicable law.
4. Launch Emails and Direct Marketing
When you sign up for launch updates, we use your email address to send information about the Bom Perilla launch and related brand announcements.
The personal data used for this purpose is your email address. The marketing communications relate to Bom Perilla and its food products.
By signing up, you indicate that you agree to receive these communications, as explained alongside the signup form. We will not use your email address for unrelated marketing purposes.
You may withdraw your consent or unsubscribe at any time by clicking the unsubscribe link in our emails or contacting [email protected]. There is no charge for making an unsubscribe request.
We will respect your request to stop marketing communications. We may retain limited information where necessary to record and honour your unsubscribe request or comply with legal obligations.
5. Third-Party Service Providers
We use third-party services to operate our website and manage launch communications.
MailerLite — email marketing
We use MailerLite to manage our email subscriber list, send launch announcements, and monitor email campaign performance.
When we send emails, MailerLite provides us with information such as email opens and link clicks, allowing us to understand how subscribers engage with our communications. MailerLite also helps us manage our subscriber list and email preferences.
Your email address and related subscriber information may be processed by MailerLite on our behalf. MailerLite may use cookies, tracking pixels or similar technologies in emails to measure engagement, subject to the service configuration.
You can read more in the MailerLite Privacy Policy.
Carrd — website hosting
Our website is built and hosted using Carrd. Carrd may process technical information and use cookies or similar technologies to operate, secure and maintain its services.
We have not enabled separate website analytics or advertising-tracking tools on our Carrd website.
For more information, please refer to the Carrd Privacy Policy.
We do not sell personal data to third parties.
6. Disclosure of Personal Data
We may disclose personal data to service providers where necessary to operate our website, manage our mailing list, communicate with you or carry out the purposes described in this policy.
We may also disclose personal data where required by law, in response to a lawful request from an appropriate authority, or where reasonably necessary to protect our legal rights and security.
We do not provide your email address to other businesses for their independent marketing purposes.
7. International Processing
Although Bom Foods Limited is registered in Hong Kong, some of our service providers may process or store personal data outside Hong Kong.
For example, MailerLite may process subscriber information through its international service infrastructure. The locations involved depend on the service arrangement and applicable provider terms.
We take reasonable steps to ensure that personal data is handled appropriately and that applicable legal requirements are met.
8. Data Retention
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including our business and legal obligations.
If you unsubscribe from launch communications, we will stop sending you those communications. We may retain limited information necessary to honour your unsubscribe request and prevent further marketing emails.
Trade enquiry information may be retained for as long as reasonably necessary to respond to the enquiry, maintain relevant business records or comply with legal requirements.
When personal data is no longer required, we will take reasonable steps to delete it or otherwise handle it in accordance with applicable law.
9. Data Security
We take reasonable administrative and technical measures to protect personal data against unauthorised access, disclosure, alteration, loss or misuse.
Our third-party service providers may also apply their own security measures in accordance with their policies and contractual obligations.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
10. Your Privacy Rights
Subject to applicable law, you may request access to personal data we hold about you or request correction of inaccurate personal data.
You may also withdraw consent to marketing communications at any time by unsubscribing or contacting us.
To make a personal data access or correction request, please email [email protected]. We may need to verify your identity before responding and may charge a fee for a data access request where permitted by law.
11. Children
Our website and launch mailing list are intended for people interested in Bom Perilla and its products or business opportunities. We do not knowingly seek to collect personal data from children through our launch signup form.
If you believe a child has provided personal data to us, please contact us so we can assess the appropriate steps.
12. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices, services or legal obligations.
The latest version will be published on this page, with the updated date shown at the top.
13. Contact Us
For questions about this Privacy Policy or to make a privacy-related request, please contact:
Bom Foods Limited
Brand: Bom Perilla
Email: [email protected]